About Alipay red, you may be wrong – Science and technology Sohu 济南大学就业指导中心

About Alipay red, you may be wrong – Sohu technology on New Year’s day, dream wake up early small joy taste sweet, last night Alipay red noise still boiling aftertaste. Data show that during the Spring Festival, 800 million red, 324 billion 500 million interactive, record the history of the largest carnival; a total of 208 countries and regions of the users involved in the interaction of 790 thousand people in FocA, "Five" split 215 million yuan…… Indeed, the stalls, relatives, like red envelopes with sugar syrup spirits, xuemaibizhang people, more affectionate heart. Alipay is to take the activation of various circles, establish their own customer relationship chain, will be more people involved in the "application". Of course, even if there are rolling like data, even though they have the obvious change, there will still be a "wet" brick house analysis stage, trying to prove that Alipay did not borrow red chain, no, No. If Alipay chain is "secret", only WeChat pay to play is the world of orthodox. At this time, it is necessary to help you out their "cassock", look at their "crooked" theory where, at the same time, Alipay made clear the real purpose of the chain. To the next, right? The "PK" of the crooked one, "social is to pay attention to the scale effect, the winner takes all, Alipay does not have the social scale, users feel uncomfortable, do not use. "Worry, kiss, father’s pit is not here.". Any Internet products are exquisite scale effect, but Baidu, Google, Tencent of MSN, ICQ, Ali eBay, who did not grasp the victory is fast iterative, continuous optimization, makes users from "awkward" into "not" awkward, "do not use" from to "use" with the market scale, achievement. At the same time, Alipay is the chain one scene, while WeChat is another, the latter is "social intercourse", the former is "social exchange", who said Alipay should do "social communication" is? We eat together A friends overseas purchasing bills, turn a small account, this is a trading platform into the scene of the. Add a friend, everyone in real name money exchanges, is absolutely a kind of relationship chain demand, red packets only stimulate this potential demand explicit. Even if WeChat social contacts are sticky, it can bring the payment will only be small strokes "light pay, high level of financial funds to meet, we will choose the professional platform, after all, insurance is richer and more security dimension, you know. "PK" the crooked two second, such as a urinary bladder, another saying: "the payment is a tool, and social (social interaction) chain is beyond the natural tool, is a part of the user, therefore, to develop social chain based on payment is easy, but the reverse is more difficult. "– as if introducing the interpersonal relationship is that they will pay off the monster, IQ to drop. Domestic Internet big coffee is starting from the tool – for the user pain point, focus on superior forces, single point breakthrough, shaped into potential, do fine deep, and then hold high dive, marginal expansion – to their own related

关于支付宝红包,你们可能都想错了-搜狐科技      大年初一,清梦初醒的小喜悦滋味清甜,昨夜支付宝红包的喧嚣沸腾余味尚存。数据显示,春晚期间,8亿红包、3245亿次互动,创史上最大规模狂欢;共208个国家和地区的用户参与了福卡互动,79万人集齐『五福』平分2.15亿元……   的确,年关档口,亲友团聚,红包像是加了糖浆的烈酒,让人血脉贲张,更蜜意心上。支付宝正是要借此激活各种圈子,建立起自己的用户关系链,将更多人『卷入』其应用场景中。   当然,即便有碾压般的数据,即便因此产生了明显的蜕变,还是会有砖家分析湿『登台』,极力证明支付宝借红包做关系链的不能、不成、不行。仿佛支付宝做关系链就是『有妖气』,只有微信玩支付才是天下正统。   此时,确有必要帮大家退去他们的『袈裟』,看看他们的理论『歪』在哪里,同时,明晰支付宝做关系链的真实目的。兼听则明,不是么?   PK『歪』理之一   其一,『社交是讲究规模效应的,赢家通吃,支付宝社交不具备规模,用户觉得别扭,不使用。』   多虑了,亲,爹的坑不在这里。      任何互联网产品都讲究规模效应,但,百度对谷歌,腾讯对MSN、ICQ,阿里对eBay等,谁一开始也没有必胜的把握,都是快速迭代、不断优化,才令用户从『别扭』到『不别扭』,从『不使用』到『使用』,成就规模,拿下市场。   同时,支付宝做的是关系链其中一个场景,而微信做的是另一个,后者是『社会化交往』,前者是『社会化交易』,谁说支付宝要做的『社交』就是交往?大家一起吃饭A个账单,朋友海外代购转个小帐,这是一个交易平台场景化的代入。加个好友,大家在实名下金钱往来,绝对是关系链需求的一种,红包只是刺激了这种潜在需求显性化。即便微信这样的社会交往有粘性,它所能带来的支付也只会是小打小敲的“轻支付”,遇到高额金融级别的资金往来,大家还是会选择专业化的平台,毕竟保险更丰富、保障更多维,你懂的。   PK『歪』理之二   其二,如出一个膀胱的尿性,另一种说法称:『支付是工具,而社交(社会化交往)链则超越工具,天然是用户一部分,所以,基于社交链去发展支付是容易的,但反之则难得多得多。』――仿佛引入人际关系的支付就是妖怪,必引得他们折了智商要来降魔。   国内互联网大咖都是从工具起步――针对用户痛点,集中优势兵力,单点突破,聚能成势,做精做深后,再高举俯冲,边际扩张――向自己相关领域横向拓展,完善场景服务,形成商业上的规模经济,完成到平台再到生态的升级。微信进入支付是这个道理,支付宝做关系链生态也是这个意思,让场景服务有更多可能,只把支付宝局限在支付工具,真是老黄历了,是用静态的眼光看动态的发展,强词夺理。   再则,社交链的确能带来优势,但也没有『吞吐天地之能,包藏宇宙之机』的本事。难道有了社交链就能随意发展工具,如果真是这样,那微信早就应该取代微博、视频网站、门户网站、支付宝、淘宝等等了吧,因为社交可以看新闻、看视频、做支付、做电商,手机里只需微信一个App即可,因为它无所不能啊。   事实呢,不用说了吧。这些互联网公司,都还活得好好的。   支付宝的『真』意图      其实,支付宝有充分的理由必须嵌入关系链――红包只是激励手段,关系链下的社会化交易才是核心,它关系支付宝乃至蚂蚁金服的未来之路。   众所周知,现代金融的基石是信用,强实名,是非常重要的。蚂蚁有大量生活服务、互联网金融的场景在搭建,独缺关系链,有此基础,整个蚂蚁金服的各项业务才可齐头并进,将更多用户『卷入』其应用场景,得到『生态价值=用户数×应用场景×使用频率×大数据挖掘程度』的化学反应,进一步让其生活服务、互联网金融服务的拓展更为便利。   举一个例子,支付宝春节前用咻一咻派发优惠券,用户可以分享,朋友领取后可以得到同样的优惠券。测试下来,分享比例达到25%,换言之,这一个小功能的增加,就让活动效果增加了25%,这就是关系链和商业结合的妙处。   由此可见,拿下用户关系链,是支付宝和蚂蚁金服必走的一步棋。因此在春节前后,蚂蚁的红包攻势,是站在未来,将『短板』的补齐,这绝不是要干掉微信,或玩转社交的口水往来。   实话实说,小郝子爱微信,因为它让沟通更便捷。小郝子也爱支付宝,因为它让『我的金融我做主』,两个领域、两个方向,何必非要强说一方不行,来证明另一方一定行?极力用『现实的扭曲力场』打破海底的金鱼缸,有毛线意义?   关于这一切,相信您看在眼里,已经有了明智的判断。   ――――――――――   作者:小郝子 混混9年时光,一只互联网商业模式的思考喵……微信公众号――郝闻郝看(ID:haowenhaokan),互联网的幸福就在这里相关的主题文章: