Google announces transfer of search results to the right column ads 常州工学院是几本

Google announced that it will transfer the search results on the right column advertising Sina Technology News Beijing time on February 22nd morning news, Google is the search results page to adjust advertising display. Google has confirmed that removing desktop search results on the right column advertising. According to the previously reported SEM Post, Google AdWords will adjust the advertising display, which is above the search results display 4 ads, display 3 ads on the search results at the bottom, and delete the search results right column of advertising. In December last year, has been noticed by the user, Google is testing above the search results display 4 ads. Remove the right column advertising means, desktop search results Google mobile search results will look very similar. The limited screen size, Google mobile search results can only show a list of information. This also means that advertisers need to launch more intense advertising competition, especially for search results over 4 advertising. DigitasLBi search marketing senior vice president Schleia Kusari (Shreya Kushari) said: "because we need to more actively compete with the top 4 advertising, so the cost per click will rise." The list of products will be Google’s advertising is an exception, this type of advertising will appear in the right column of commercial search results. And for the display of enterprise information Knowledge Panel will also appear in the right column of the desktop search results. Google spokesman SEM Post said: "we are testing a new page layout for a long time, so some users may see this in a few commercial search keywords in the layout. We will continue to adjust. The layout design for keywords highly commercialized, will be able to provide more relevant search results to search users, at the same time give advertisers better advertising effect." Google said that this adjustment will be in the global scope, and will affect all language websites. The new version of the desktop search results page release is expected to be completed in February 22nd. (Li Li)

谷歌宣布将转移搜索结果右边栏广告   新浪科技讯 北京时间2月22日上午消息,谷歌正在对搜索结果页面的广告展示进行调整。谷歌已确认,正在移除桌面搜索结果的右边栏广告。   根据此前SEM Post的报道,谷歌AdWords即将调整广告展示方式,即在搜索结果上方展示4条广告,在搜索结果底部展示3条广告,同时删除搜索结果右边栏的广告。去年12月,已有用户注意到,谷歌正测试在搜索结果上方展示4条广告。   移除右边栏广告意味着,谷歌的桌面搜索结果看起来将非常类似移动搜索结果。受限于屏幕尺寸,谷歌的移动搜索结果只能展示一列信息。这也意味着,广告主需要展开更激烈的广告位争夺,尤其是对于搜索结果上方的4个广告位。   DigitasLBi搜索营销高级副总裁施莱亚・库沙里(Shreya Kushari)表示:“由于我们需要更积极地竞争最上方的4个广告位,因此每点击成本将会上涨。”   谷歌的产品列表广告将会是例外,这类广告仍将出现在商业搜索结果的右边栏。而用于展示企业信息的Knowledge Panel也将出现在桌面搜索结果的右边栏。   谷歌发言人对SEM Post表示:“我们测试这一新的页面布局已有很长时间,因此一些用户可能会在少数商业搜索关键词中看到这一布局。我们将继续进行调整。这一布局的设计针对高度商业化的关键词,将可以向搜索用户提供更相关的搜索结果,同时给广告主带来更好的广告效果。”   谷歌表示,此次调整将在全球范围内进行,并将影响所有语言的网站。新版桌面搜索结果页面的发布预计将于2月22日完成。(李丽)相关的主题文章: